Daniel Pflumm

Daniel Pflumm, born in Geneva, lives and works in Berlin. He studied at the Fine Arts Columbia University, New York City and at the Hochschule der Künste, Berlin. Daniel Pflumm became known through his light-boxes which dissected the logos of brand names, and through his videoloops which reduced the dramaturgy of TV commercials to their […]

Daniel Pflumm, born in Geneva, lives and works in Berlin. He studied at the Fine Arts Columbia University, New York City and at the Hochschule der Künste, Berlin. Daniel Pflumm became known through his light-boxes which dissected the logos of brand names, and through his videoloops which reduced the dramaturgy of TV commercials to their essentials. He founded a company which was listed under various names but did not produce anything but self-represenations by logos and symbols. Pflumm strips media art of its last residues of fragmentary statements and transforms it into something that can be placed within the art as well as the club context.

As of June 2022

Image courtesy of the artist and Galerie Neu, Berlin

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