Estonian-American, search-engine-optimized producer umru has quickly come to the forefront of the experimental pop zeitgeist, following his first credit on Charli XCX’s landmark mixtape “Pop 2”. Merging intense, bass-heavy sound design with earworm vocals from the likes of 100 gecs, Tommy Cash, Rebecca Black, or ericdoa, his work continues to define and support the cutting edge of pop music.

As of June 2022